About Us

We’re not a brand.

We’re just a bunch of dangerously over-caffeinated humans making stuff we wish existed. No corporate boardrooms. No "brand guidelines." No pretending to be more put-together than we actually are.

RUDE is not here to fit into the “streetwear” box or whatever box you think we should be in. We don’t even know where the box is. It’s a project, a movement, a mood — born out of free will, free thoughts, great music, street cult energy, pop culture chaos, and a little obsession with fast cars.

We’re not here to teach, preach, or sell you a dream. We’re just doing whatever we like — the kind of stuff that makes us feel alive. If you vibe with it, welcome to the chaos. If not… well, that’s cool too.

We’re not RUDE. But if you wanna call it that — be it RUDE.